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Have you ever been on a sailboat in the ocean?
The wind pushes the sailboat, sending it in a specific direction.
But what if the crew doesn’t want to go that way? Do they just let the wind push the boat wherever it wants?
If you’re the leader of an organization, do you let the market, competitors, or whatever direct you in a way you don’t want?
The business landscape has shifted dramatically in the past year, especially after the COVID-19 pandemic. As we navigate these changes, one thing has become abundantly clear: the need for strong leadership within companies has never been more essential.
Leadership that can fight the “headwind“ and lead the company in the best direction for its workforce.
In my experience, I’ve seen firsthand how crucial it is for leadership teams to not only have a vision but also to have concrete plans in place to achieve that vision. More is needed for a goal; companies must map out the steps necessary to reach it. This requires strategic thinking and long-term planning, regardless of the business size.
That’s why, over the past 12 months, we’ve been developing a leadership program tailored for leadership teams. Teaming up with another individual, we’ve designed an intensive program to foster trust and collaboration among team members. For a company to thrive in today’s ever-changing market, its leadership must be united and aligned with its goals.
I’ve encountered many companies with grand visions for the future but lack the plans to turn those visions into reality. Continuing business as usual is no longer an option in an environment where markets constantly evolve. Leadership teams must adapt proactively to these changes and develop long-term strategies to navigate them successfully.
Know Where You’re Going, Not Just Where the Wind Is Blowing You
The importance of having a roadmap for the future cannot be overstated. As markets shift and trends change, companies must be agile and prepared to pivot when necessary. By investing in leadership development and strategic planning, businesses can position themselves for long-term success in an increasingly competitive landscape.
Strong leadership is more critical now than ever before. By prioritizing trust, collaboration, and strategic planning, companies can weather any storm and emerge stronger on the other side.
The Future Is Now
Jesus (Jes) Vargas is the Principal at DPMG Corp in Sacramento, CA. He and his team consult, coach, and mentor business leaders in strategic planning, leadership development, and project management.
They’re ready to help clients plan a new product or fine-tune an existing marketing strategy.
